Introduction
Brazilian Body & Wax is a beauty clinic located in the heart of Amsterdam. Despite opening their doors during the pandemic, the clinic has shown steady growth and earned an excellent reputation for its variety of effective beauty treatments.
​
Challenge:
The challenge for Brazilian Body & Wax was to improve their social media presence and stand out in a highly competitive market. The goal was to position the clinic not only as a waxing salon but also as a comprehensive beauty clinic that offers various services while emphasizing the importance of health from within.
Solution
To address the challenge, we conducted research on the company's history, location, competitors, target audience, and persona. Based on this research, we developed a comprehensive action plan for Brazilian Body & Wax. The key elements of the solution included:
Profile and Positioning Makeover:
-
Revamped Brazilian Body & Wax's Instagram profile
-
Improved brand identity representation
-
Created a polished and visually appealing look
​
Content Strategy & Weekly Content:
-
Developed an engaging content strategy
-
Focused on themes like inner beauty and empowerment
-
Highlighted the role of a healthy diet in beauty treatments
-
Utilized a weekly content calendar
-
Shared clinic services, client testimonials, and beauty tips
​
Daily Interactions with Followers:
-
Actively engaged with the Instagram community
-
Responded to comments and queries
-
Acknowledged user-generated content
-
Fostered a sense of community and loyalty among followers
Results
Increased Follower Count: achieved a significant growth of over 45% in qualified followers demonstrating rising interest in the brand and its content
Improved Engagement Rates: daily interactions led to a 50% increase in likes, comments, and shares, indicating a highly engaged and active community
Enhanced Brand Perception: makeover aligned profile with the brand's visual identity transforming from a waxing salon to a holistic beauty clinic focused on overall health and empowerment
Community Building: increased brand advocacy and credibility providing social proof for potential customers
