Learn how weak or outdated branding can limit revenue growth and why growing companies must align brand strategy with business expansion in 2026.

Introduction Branding in Europe is entering a decisive phase. In 2026, many European companies are reassessing how they present themselves, how they communicate value, and how they connect with increasingly demanding audiences. Repositioning is no longer limited to legacy brands in crisis. It has become a strategic move for growing companies that want to stay relevant in a rapidly changing market. Economic uncertainty, digital saturation, and cultural shifts are forcing brand