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Jennifer Delano

B2B - LinkedIn Lead Generation

Introduction

Meet Jennifer Delano, a renowned PR specialist who's all about getting businesses free publicity and boosting their brand awareness and authority. She offers services like PR training, PR consulting, and campaigns.

Challenge: 


Jennifer has been working with respected brands like Topbloemen.nl, Cabture, and IDDS for a while now. With her potential, she wanted to attract more clients and make a bigger impact in the market. However, we noticed that her LinkedIn presence needed some work – her network was stagnant, her profile needed sprucing up, and she wasn't sharing much content.

Linkedin Media Marketing

Solution

As part of our strategy, besides giving her profile a full executive makeover, we also identified particular targets for Jennifer's lead generation. From there, we executed daily social lead generation actions –  which consisted of daily reachouts to potential customers on her behalf.

Results

In just 30 days, Jennifer saw some impressive results:

  • Her qualified profile visitors shot up by 56.90%.

  • 121.34% more people saw her LinkedIn posts.

  • Her profile appeared in search results 64.06% more often.

  • And, most importantly, she added over 30 new qualified leads to her sales pipeline!

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