The New Era of Search Engines: How TikTok and ChatGPT are Revolutionizing the Market
- Eureka Creative Agency
- Mar 19
- 1 min read
Online search is constantly evolving, and by 2025, we’ll see even deeper changes with the rise of TikTok and ChatGPT. These new players are shaping the future of information search, and brands must adapt quickly.
TikTok: The New Visual Search Engine
TikTok is no longer just an entertainment platform; it’s becoming a search tool. Users now turn to TikTok to learn about products, services, and trends, making it essential for brands to optimize their content for this platform.
Fashion and beauty brands are already using TikTok to showcase new products through quick, engaging tutorials, leveraging the power of visual search.
ChatGPT: The Revolution in Question-Based Search
ChatGPT and other AI-powered assistants are transforming how people ask questions online. Rather than scrolling through pages of results, users are turning to AI systems for quick and accurate answers.
Lesson for Brands: Adapt your SEO strategy to include optimization for virtual assistants and interactive content. With ChatGPT, marketing needs to be smarter and to the point.
The future of online search is being rewritten by platforms like TikTok and ChatGPT, which are changing how we seek information and make purchasing decisions. Is your brand prepared for this revolution?
Let’s talk about how we can help adapt your digital marketing strategy for the future. Contact Eureka Creates today, and let’s create a tailored brand strategy that resonates with Amsterdam’s unique audience and positions your business for success across the Dutch market.
