What PR Really Means in 2025

Last month in Amsterdam, branding experts Danny and Jennifer hosted a dynamic event that reframed the way we think about Public Relations.

Rather than pitching headlines or spinning stories, modern PR is about building trust, shaping perception, and amplifying voices that matter.

From One-Way to Two-Way Conversations

The old-school press release? It’s not enough. What stood out at the event was how brands are now expected to create two-way relationships, responding, engaging, and adapting in real time. PR is no longer the megaphone. It’s the conversation.

What Brands in Amsterdam Can Learn

Hyper-local relevance wins: PR campaigns tailored to the local vibe of places like Amsterdam build stronger resonance.

People > platforms: Whether it's journalists or influencers, real connections matter more than broad reach.

Reputation is strategy: Branding and PR aren't separate disciplines, they're intertwined.

In today’s ever-evolving communication landscape, public relations is no longer a side tool It’s a strategic partner to branding.

The two now work hand in hand: PR shapes perception in real time, while branding sustains the long-term narrative.

Especially in cities like Amsterdam, where identity, purpose, and cultural relevance drive consumer choices, the brands that stand out are those that build relationships, not just campaigns.

When PR and branding are aligned, trust isn’t just earned, it becomes part of the brand’s DNA. And in a world where authenticity and agility are non-negotiable, that’s what truly creates impact.

Looking to elevate your brand's voice in the Dutch market? Let’s explore how an integrated PR approach can position your brand with purpose.

Contact Eureka Creates and book a free consultation with our team of strategists at Eureka, your partner for full-scope marketing in the Netherlands.