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Image by Souvik Banerjee

Building Thought Leadership and Personal Brand on LinkedIn

 

B2B - Artificial intelligence technology industry

Introduction

Meet Raoul Rahimbaks, a driven and passionate CEO leading the way at Atomeus B.V., a company constantly pushing the boundaries of improvement and innovation. At Atomeus, they specialize in Business Process Management, Robotic Process Automation, and Digitalization and business Intelligence, delivering top-notch solutions for their clients.

Challenge: 
Following a productive brainstorming session with Raoul, we mutually agreed on positioning him as a thought leader in his industry. Recognizing the impact of a robust personal brand on LinkedIn, our objective was to establish his authority and expertise within his target audience. By crafting a strong personal brand, we aimed to facilitate not only his professional growth but also enhance the reputation and visibility of Atomeus B.V. as a trusted industry player.

 

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Solution

Through extensive research and analysis of Raoul's target audience and our expertise as a B2B branding agency, we implemented an executive LinkedIn makeover and executed a tailored content strategy to educate his audience about his solutions.

Executive LinkedIn Makeover and Positioning:

We revamped Raoul's LinkedIn profile, strategically highlighting his expertise, achievements, and industry leadership.
 

Content Strategy & Content Creation:

We established Raoul as a thought leader through a content strategy focusing on insightful articles and posts. Our team collaborated with him to make technical topics engaging and accessible.

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Results

Within just one month of implementing the thought leadership strategy, we observed significant improvements in Raoul's LinkedIn presence and thought leadership indicators.

  • Raoul's profile progressed from the 19th spot to an outstanding position within the top 3% on the Industry Ranking chart.

  • His network performance has similarly surged, leaping from 43% to an impressive standing within the top 10%.

  • Furthermore, his current social selling index has shown substantial growth, elevating from 48 to a commendable 67 out of 100.

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In summary, Raoul's targeted content strategy led to a wider network, industry acclaim, and significant engagement. This opened doors to speaking engagements, bolstered his personal brand, and elevated Atomeus' reputation. His LinkedIn articles positioned him as a respected industry source, expanding his reach and driving new business opportunities.

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