USING CREATIVITY TO MAKE A LASTING DIFFERENCE
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C A S E S T U D Y
House of Groen and Co.
House of Groen and Co.
Colorful and Unique Chocolates for Amazing People
How often do you come across chocolate that looks as elegant as jewelry? Truth is – it isn't everyday.
Camilla Groen is the Chelf Chocolatier at House of Groen and Co. While she started as a bakery, she found success in her too-pretty-to-be-eaten chocolate bonbons. They are not only visual masterpieces, but they also taste as good as they look!
Thanks to social media; baking, cooking and the art of chocolate-making now have a cool, new makeover. ... customers salivate over iced cakes and other ooey-gooey delicacies. For this reason, we knew that great visuals and aesthetic content were crucial to gain a competitive advantage in the digital world.
With our guidance, House of Groen and Co. has grown to greater heights and found its place on social and grown a community of loyal customers!
As we know, a one-size approach wouldn't work on social – understanding the audience and the purpose for each platform is key to success.
Therefore, our main focus was to reposition the brand and in turn, build a strong community of people who would engage with the content.
For this, we assessed the channel performance based on branding, content, engagement, and strategic thinking to come up with a fresh content marketing strategy.
Now, when it comes to the implementation – we’ve guided and helped House of Groen and Co. go through a full process of strategic rebranding - the company went from a one-stop-shop bakery shop to a niched first-rate Chocolaterie.
We have constantly been making sure that the communication is well aligned to the new target audience by closely monitoring and guiding them for over a year.
As a result of the solid content strategy we have conceptualized, along with the repositioning of the brand, House of Groen and Co. has been able to see an immense improvement in conversion.
The brand has escalated from being just a bakery to a renowned Chocolaterie and even making the move from B2C to B2B.
Today, more than ever,
social media presence is important for your sucess
Because we live in a digital age, most people rely on the internet to keep themselves inspired, educated, and entertained. Establishing a social media presence can play a huge role in generating business growth. Like for many of our clients, being digitally visible does not only establish your brand, but it also help develop connections with existing clients and build trust with potential clients.
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